Michele Benzie-Haarstick

Concepting and building creative brief and shot list for photographer, giving live feedback and approval. Collaborate cross-functionally to meet the graphic design needs per channel and bring the imagery to life.

Campaign shot by Taylor Brumfield

Art Direction for launch of Topix Lactic Acid, a creative campain to introduce this new product drawing inspiration from the beautiful pink color of the serum. Imagery was used to create social, digital assets, and consumer facing signage for custom labeled clients.

Campaign shot by Taylor Brumfield & Eric Yu

Model selection and art direction for creative rebrand of the ClarityRx brand. Photography created for ecomm, social, and retail print advertising.

Packaging & Gift Set design for Five Star Fragrance Company, a private label line of fragrance, skin and bodycare under the Perfumania brand. Graphic design, logo and branding elements added to both custom and stock components to achieve an elevated customized look.

Creative Direction, branding strategy and design of packaging for beauty and wellness brands

To launch the InVite CBD Collection we wanted the packaging to reflect a premium CBD product with luxury aesthetic. Soft touch matte varnish with metallic print labels on high gloss black packaging. Print and digital assets created for retail and web.

As Creative Director for this project I oversaw the design team in bringing the brand design vision of the CBD collection to life

Creative direction, booking photographers, concept and design for seasonal direct mail catalog

Design of retail display and visuals including signage, pop units, window decals, risers, LED visuals

Digital ad campaigns for remarketing, social and affiliate programs